Diageo is one of the world’s leading premium drinks companies, home to some of the most iconic brands in the beverage industry. From Guinness, Johnnie Walker, and Smirnoff to Baileys, Tanqueray, and Captain Morgan, Diageo’s portfolio spans a wide variety of spirits, beers, and ready-to-drink products enjoyed in over 180 countries. Headquartered in London, Diageo operates with a global footprint and a strong local presence in key markets, including Nigeria, where its heritage with Guinness dates back decades.
Diageo is driven by the mission to create the best performing, most trusted, and respected consumer products company in the world. They prioritize sustainability, responsible drinking, diversity, and inclusion—values that shape both their business decisions and their workplace culture. With operations in over 180 countries, Diageo’s reach is truly global, but their impact is felt locally through job creation, talent development, and community initiatives.
Brand Manager
- Ikeja, Nigeria
Key Responsibilities:
- Building purposeful winning brands
- Driving Marketing Performance
- Delivering Integrated Execution
Minimum Requirements:
- 3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies.
- Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
- Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
- Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
Luxury Commercial Sales Manager
London, England
Key Responsibilities:
- Responsible for driving the internal P&L delivery and external market share growth of the Diageo Luxury portfolio in the region. Lead the team to executional success by providing the strategic direction for region, using market knowledge and outlet data to build plans to win share and deliver exponential on-trade P&L growth .
- Partner with the Diageo Luxury Marketing team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
- Build and hold senior level relationships with the owners / managers of the key retail groups in your account file
- Deliver against the distribution and execution targets each month, quarter and year.
- Create and foster an inclusive team culture that inspires and shapes the future of the channel to develop world class customers relationships.
Minimum Requirements:
- Leadership commercial experience in Luxury product categories or high-end accounts in the On-trade is preferred.
- A proven track record of managing multiple influential retail customers and building brand new opportunities, you will need previous experience in this sector to succeed.
- Deep understanding of what is important to influential on trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan.
- Finger on the pulse of what is happening on the ground in both on-trade and third space venues, and brilliant relationships with key influencers in the industry.
Commercial Data Manager
Hamburg,Germany
Key Responsibilities:
- Master Data Strategy: Define and implement best-in-class master data governance and data quality standards for commercial operations.
- Reporting & Analytics: Enable accurate reporting by ensuring that commercial data supports key KPIs and create user-friendly dashboards for sales teams.
- Data Quality Assurance: Monitor and improve data quality through audits, validations, and cleansing initiatives. Establish and maintain data governance frameworks.
- Compliance & Risk Management: Ensure alignment to regulatory and internal compliance standards regarding data usage and privacy including tracking of sales critical metrics
- Process Optimization: Identify gaps and recommend improvements in data entry, synchronization, and usage across systems.
- Training & Enablement: Support capability building by training business users on data standards, processes, and tools to promote adoption and accountability.
Minimum Requirements:
- Exceptional analytical, and organizational skills
- Commercial experience with knowledge of how field sales teams operate
- Great interpersonal skills with the ability to translate technical topics into business language
- A problem-solver, motivated and agile – someone who lives and breathes implementation
- Ability to inspire change, challenge and deliver under tight and ambitious timescales.
- Skilled in PowerBI and Excel, Salesforce a plus
- Fluent in English, basics in German
Commercial Director
Kampala,Uganda
Key Responsibilities:
- Achieve profit, volume, KPI objectives, contribute towards the planning, implementation, review and replanning of the UBL strategic plan.
- Define clear objectives, tactics and plans to manage the achievement of our sales strategy and the effective execution of the UBL marketing plan.
- Ensure that sales training and personal development programmes are up to date and reflect the needs of individuals.
- Ensure appropriate action taken for Individuals who show potential, people who are in roles for which they are not suited and poor performers as well as complete PMS for each direct report and ensure completion for full sales team.
- To take proactive action to minimize the potential for fraud within the sales division.
- Manage the UBL sales operation through a team of on trade, off trade, operations and commercial management to manage the Distributor strategy to plan and ensure a Distributor audit strategy is implemented by Regional and Distributor management.
- Ensure compliance with safety requirements at the work environment.
